Clik here to view.
Eyeflow: How do people scan your site?
It takes 1/5 of a second for someone to form an impression of your site In another 2.6 seconds, they will have located the content that interests them. In that time span of 2.8 seconds the user has...
View ArticleClik here to view.
5 Things You Should Do For Your Site This Year
Twain, as usual, said it best: “Old habits can’t be thrown out the upstairs window,” said Mark Twain. “They have to be coaxed down the stairs one step at a time.” So it goes with website content...
View ArticleClik here to view.
WHAT SCHOOL DO YOU DRIVE?
Price, performance, and perception. In our experience, those are the 3 criteria on which learning institutions are evaluated – by students, parents, consultants, counselors, and, well, everyone. To...
View ArticleClik here to view.
Academic Rigor Mortis: Breathing new life into school brands
Thinking outside the backpack on “academic rigor” Schools have long been in a Greco-Roman wrestling match with the question of how to present academic rigor in their particular brand of education to...
View ArticleClik here to view.
What happened to boat OEMs and safety?
Safety is lost at sea Looking at some of 2015’s Top Sportcruisers up to 45 feet, you see the usual suspects: Searay, Bavaria, Jeanneau, and so forth. Now go to their sites. What you don’t see is any...
View ArticleClik here to view.
Professional services firms: Brand your people
The longstanding argument in accounting, law, financial, medical, and other professional services firms is that the company’s brand has to transcend the identity of any one person. Eponymous...
View ArticleClik here to view.
How Eldercare Marketers Can Win Consumers
50 shades of gray The “Silver Tsunami” impact on health care is well documented – as is the fact that more than 75% of wealth in the US and the UK is owned by people age 65+ (globalchange.com). So...
View ArticleClik here to view.
Facebook is changing the news feed. Adapt or die.
They did it again Facebook, like it or not, has changed the way its news feed serves content to users. We all know the truth: Facebook was once viewed as a Mecca for brands – a way to sidestep...
View ArticleClik here to view.
Headline Psychology for Women 101
Headlines still lead the way. You’re revamping your website. Or posting on social media. Or maybe you’re writing a blog or creating an email subject line. It doesn’t matter what the medium is, the...
View ArticleClik here to view.
Death to Slogans!
Taglines: Still tagging along You might think that the transparency created by digital communications between consumers and brands would make advertisers stop cranking out empty taglines. After...
View ArticleClik here to view.
Progressive web apps now being served
When Google says something is the next big thing, we tend to listen. And Progressive Web Apps (or PWAs) are, in a word, it. If you missed this news and were absent the day they had the PWA meeting at...
View ArticleClik here to view.
Facebook agrees: Quality > Quantity
It’s as if Facebook listened to a focus group of marketers complaining about ad targeting: “It’s getting brutal….social makes it harder, not easier….my dollars are already stretched too thin….how can...
View Article