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WHAT SCHOOL DO YOU DRIVE?
Price, performance, and perception. In our experience, those are the 3 criteria on which learning institutions are evaluated – by students, parents, consultants, counselors, and, well, everyone. To...
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Academic Rigor Mortis: Breathing new life into school brands
Thinking outside the backpack on “academic rigor” Schools have long been in a Greco-Roman wrestling match with the question of how to present academic rigor in their particular brand of education to...
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What happened to boat OEMs and safety?
Safety is lost at sea Looking at some of 2015’s Top Sportcruisers up to 45 feet, you see the usual suspects: Searay, Bavaria, Jeanneau, and so forth. Now go to their sites. What you don’t see is any...
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Professional services firms: Brand your people
The longstanding argument in accounting, law, financial, medical, and other professional services firms is that the company’s brand has to transcend the identity of any one person. Eponymous...
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How Eldercare Marketers Can Win Consumers
50 shades of gray The “Silver Tsunami” impact on health care is well documented – as is the fact that more than 75% of wealth in the US and the UK is owned by people age 65+ (globalchange.com). So...
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Facebook is changing the news feed. Adapt or die.
They did it again Facebook, like it or not, has changed the way its news feed serves content to users. We all know the truth: Facebook was once viewed as a Mecca for brands – a way to sidestep...
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Headline Psychology for Women 101
Headlines still lead the way. You’re revamping your website. Or posting on social media. Or maybe you’re writing a blog or creating an email subject line. It doesn’t matter what the medium is, the...
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Death to Slogans!
Taglines: Still tagging along You might think that the transparency created by digital communications between consumers and brands would make advertisers stop cranking out empty taglines. After...
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Progressive web apps now being served
When Google says something is the next big thing, we tend to listen. And Progressive Web Apps (or PWAs) are, in a word, it. If you missed this news and were absent the day they had the PWA meeting at...
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Facebook agrees: Quality > Quantity
It’s as if Facebook listened to a focus group of marketers complaining about ad targeting: “It’s getting brutal….social makes it harder, not easier….my dollars are already stretched too thin….how can...
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